Tuesday, May 17, 2016

iPhone SE: Apple's Secret Weapon to Regain Lost Revenue

It's no secret that Apple intentionally releases their products with purpose. All the way back to 1996, when Steve Jobs returned to his tech brainchild, he ditched almost every product Apple had been selling from the late 1980s to mid 1990s, opting into a four part grid which contained one consumer notebook computer and its professional counterpart and one consumer desktop computer with its professional counterpart. Obviously, this grid expanded to include iPod devices, iPhone, iPad, Apple TV, Apple Watch, and so many other great Apple products we use every day.

But there's something inherently different about the release of iPhone SE this March. First of all, it is the first Apple iPhone to abandon the nomenclature that we have become accustomed to, i.e., iPhone 6S, iPhone 5C, and so on.

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