Sunday, October 28, 2012

Why the iPad mini Will Sell Well, Even at $330

Apple probably surprised the entire tech industry last week when they introduced the iPad mini, but not because of it's size, shape, function, design, or software. It was because of the price. For weeks Apple fanatics have been planning for a sub-300 dollar tablet to arrive on the market, with rumors that it would retail for either $199 or $249- a sweet spot for 7 inch hand-held tablets. Yet somehow, Apple decided to promote the iPad for a steep price of $329. I made fun of this with a rather insignificant comparison between the cost of the iPad and the cost of, among other things, a lot of McDoubles. Apple's iPad mini may retail for $329, but that doesn't mean it won't sell just as well, or even better than it's competitors. Read on to find out why.

Tuesday, October 23, 2012

Instead of an iPad mini, You Can Buy the Following for Less Than $330

The iPad mini is no small investment. The entry level device costs $329 and comes loaded with a paltry 16 GB of storage. Sure, it's absolutely gorgeous. But 330 bucks certainly isn't pocket change. Because of this, I set out to find other things that you can buy for the same price OR lower that may be more worth it than a marginally smaller iPad. Read on for the full scoop, and don't forget to check back here on Sunday for the latest editorial!

Monday, October 22, 2012

The iPad Mini Comes Tomorrow, Here's What You Need to Know

Well kids, the moment has come. The rumors are all in. Much has been confirmed, and there's certainly no remaining doubt that the iPad Mini is only among the products that will be unveiled tomorrow afternoon. Below are the times for those of you who will be digging on the internet (or our twitter page) for the updates as they roll out.
07:00AM - Hawaii
09:00AM - Alaska
10:00AM - Pacific
11:00AM - Mountain
12:00PM - Central
01:00PM - Eastern
03:00PM - São Paulo
06:00PM - London
07:00PM - Paris
09:00PM - Moscow
02:00AM - Tokyo (October 24th)
04:00AM - Sydney (October 24th)

Check @thetechtile for a link after the conference, and look forward to an editorial come this Sunday.

Sunday, October 21, 2012

A Written Statement of Return

Big surprise: I was gone for a month. I know, I know, you were angry. Maybe even a little sad to see me go. But then, I decided to drop from an honors to a regular class, I stopped doing certain extracurricular, and now... I have a lot of time on my hands!

Does this mean I am back? Yes. It does. It totally does. The technology world gets more interesting every day. And I can't wait to report with my own two cents on the next big story. Whether it's the iPad mini (it's inevitable guys) or an upcoming Nexus 4, I'm pumped to publish a review or editorial on it.

Get ready 2013, you don't know whats coming!

Apple, What Happened?

Every year around summer or autumn, Apple is known for introducing a revolutionary update to an existing product, something that exceeds all expectations and includes features we didn’t know we wanted until Apple told us we did. This past month, Apple introduced its long-awaited iPhone 5 and a completely refreshed line of iPods. While the devices are definitely an upgrade, there are no true surprises to be had with these new products. Not only that, but the design of the iPhone 5 has been known for months now. What happened to all the secrecy, the surprises, and the drastic advances that we’ve been brought up to expect with the introduction of a new Apple product?

It’s true that the iPhone 5 is unlike any phone on the market. It’s thin, light, fast, and sleek. The iPhone 5, which sold over five million units in it’s first week, has received unanimous critical acclaim as the “best smartphone available today.” The iPhone 5, which is more or less a minor incremental upgrade from the iPhone 4S, features a larger display, a new charging/sync interface, improved processor speed, a thinner design, double the random access memory, and a new aluminum backing to make it both more attractive and more durable.

But despite these features, it’s boring. I expected more than a simple redesign of the iPhone 4. That’s not to say the iPhone 5 is a bad product- it’s probably the best smartphone on the market. But it’s not revolutionary. There are no new features that completely change our lives. There is no magical device that inserts into your eyelid. There’s just a thinner incremental upgrade that has been overhyped by the world’s largest consumer company on the planet.

The refreshed line of iPods was also a big disappointment. I remember a time when the iPod was everything. If you didn’t have an iPod, you were a total loser. However, with the latest iPod upgrade, Apple sidestepped the opportunity to revolutionize the “smartwatch” market by opting into a new clipless design for the iPod nano. The previous nano presented a shift from the ultimate pocket-sized ultra light personal media player to the tiny musical companion for all things music and nothing but. It became well known by users and accessory manufacturers for it’s use as a “smartwatch.” However, this time, Apple did not update the nano to resemble the previous model, instead opting for a classic media player mirroring that of an iPod touch. Apple did not make the attempt to innovate. They simply updated a line of media players with more features that people wanted.

As Tim Cook said last year, Apple once again, has taken a step back in revolution, and instead focused on resolution. (The word Cook actually used was “resolutionary,” with the unveiling of the new iPad.) Quite frankly, I find it to be the best way to describe Apple’s current situation. They’re focusing on upgrading everything to be slightly better, but not too different from the predecessor. This is not a bad thing, but it is scary that the company that brought us the Macintosh, the iPod, the iPhone, and the iPad, is unable to bring us a new product that makes the last one look like a thing from the stone age. In that regard, I would like to know- what happened, Apple?


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