Max Bleich is the Editor-in-Chief of thetechtile, who monthly publishes to the website a long-form editorial on the world in consumer electronics. From Apple to Google to Sony and Samsung, just about every topic in the tech world has or will be hit at some point. This month, Max will be commenting on the Apple TV, and it's underlying ambition to rule the living room. Perhaps one of the loftiest news stories that we've seen explode over the 'net in the last few days has been CBS's public revealing of their denial of an opportunity to work with Apple, who would have brought CBS content to Apple's TV platform. For anybody who isn't aware, the current Apple TV is a $99 device that currently serves as a do-everything streaming box. It connects iTunes content with YouTube, Netflix, user photo slideshows and news. However, despite the low price point, the device still remains nothing more than a "hobby"- which the late Steve Jobs has considered it to be from