Wednesday, August 24, 2011

Meet Tim Cook, Apple's new CEO

See that man next to Steven Paul Jobs, former CEO and future Chair of the board of Apple? That's Tim Cook, and he's Steve's replacement. But just who the hell is this Tim Cook anyway? Maybe you'd like to know the man who will be overseeing (not like he did that previously as COO or anything...) the creation of your future favorite iPhones, or iPads or whatever new iDevice the company has to show off five to ten years from now. Maybe it's tomorrow. Whatever or whenever such occurs, this will be the guy making the big decisions. So maybe, just maybe you'd like to learn something about him? Well then, scroll on down!

Tim Cook has a long history of success with Apple. In 1998, he was hand picked by Steve Jobs to take on the roll of Chief Operating Officer. It's not-so-well-known that Steve sat next to a recruiter while he carefully interviewed many, many men who also qualified for the job. Yet, by some magical twist in the universe, Tim got the job. From there, Tim went on to completely turn the company around. He eliminated Apple's American factories, outsourced overseas, and specifically made sure that manufacturers were all in close proximity with suppliers, as to both cut down cost and increase efficiency. Fast forward 12 years or so, and hey, something must of worked. Tim Cook isn't the new face he's been presumed to be, in fact, he's played the role of CEO several times during the duration of all of Steve's medical leaves, including the current one.

But what about Tim as a person? Obviously, his business accomplishments are interesting, but I want to know more about the real Tim. Well, from many sources, Tim can be described as "[c]alm, quiet- and deadly". He's carefully calculating, able to make quick decisions under pressure- he's essentially the ideal business man. And that's what Tim is- a business man. He's known for waking up at four in the morning to fire out emails and check to see whats going on. At five he's exercising- something he does daily. And before the majority of us are awake, he's gotten a days work done. He's a man of commitment. Ready whenever to take on the many chores and decisions of a big shot CEO- something Steve Jobs has unfortunately grown tired doing.

Dedication is a great trait for anybody- and you'll see, Apple won't fall off the Earth, or lose the substantial power it has gained. This isn't the end for Apple; rather, it's a new beginning. For a brief while, the company was the most valuable in the world. During it's last quarter, Apple produced fantastic results- without new products, the craziness of the holidays or back to school sales. Meanwhile, companies such as Dell and HP have been struggling immensely. They will always be premium, and always be successful. Thanks to Tim Cook's service in the past, the company has grown to the top, and in the future, it will only rise higher. It's the end of an era for Steve, but the beginning for Apple. For a company that's been through corporate hell and back, the future looks to be very bright and protected. This isn't the same situation they were in back in 1986. This isn't your typical CEO either. But you'll see. The future for the world as well as Apple are in the hands of a single, powerful man. And finally, Apple will be able to move on without Steve, but this time with his legacy and the security they needed before.

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